Intelligent Promotion Planning

Create customer-oriented sales promotions

Offer the right promotions at the right time and place

The popularity of price promotions has increased significantly in recent years. Retailers use instruments such as special offers, sets or coupons to react to temporary fluctuations in demand and influence purchasing behaviour.

Price promotions can lead customers to buy more at short notice, but then change brand, category or even shopping location. In the long run, promotions even lead to a change in loyalty. It’s time for you to understand the effectiveness of your promotions and plan and manage future campaigns accordingly.

We increase customer demand and loyalty with intelligent promotions

Reaching your target customers effectively is not always easy. Our promotion planning is based on state-of-the-art data mining technologies and takes external market data, such as weather and event data, into account. Our software automatically identifies campaigns and determines optimal recommendations for future promotions, learning continuously with each additional promotion.

Mathematical forecast models illustrate to the user the calculated effect of promotions per country, store or channel. Using defined KPIs, you can also compare different promotions with one another. In addition, relevant evaluations regarding performance and costs ensure the necessary transparency in performance measurement.

Benefits of AI-driven Promotion Planning

Integrating intelligent promotion planning in your marketing strategy enables you to analyze your customers’ behavior in more depth and therefore allows you to make better data-driven decisions. As a result, your sales and margins will increase as well as your customer loyalty. Are you ready to optimize and automate your promotion planning?

Key Features

Campaign Calendar

The calendar function provides you with a comprehensive campaign and promotion planning tool. You can quickly and easily create campaigns, specifying the type, the budget and the start and end dates. The concrete design of the events is based on a rolling, interdisciplinary process. The system automatically informs the users involved about the current progress and thus guarantees a target-oriented planning of all promotions.

Shopping Basket Analyses

With the help of intelligent shopping basket analyses, you can understand the typical shopping behavior of your customers. The software finds products that are often purchased together. It also identifies key products that bind customers to the company and useful article combinations for cross-selling campaigns. Taking into account purchase probabilities, interconnection and cannibalization effects, the compilation of promoted articles is improved and thus the overall pricing is optimized.

Result Forecast

New price campaigns often lead to great uncertainty due to a lack of forecasting ability. Our promotion planning tool offers the possibility to simulate different scenarios and to compare the predicted results with regard to the financial objectives. The forecasting algorithms analyze the current performance and suggest ideal promotions at all times.

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aifora expands globally as part of Centric Software®️, the Product Lifecycle Management (PLM), Planning and Pricing solutions market leader.
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