Jean-Baptiste Collet has joined aifora a year and a half ago, since than he has accompanied various retailers through the onboarding process and project execution. In an interview he told us a bit more about his role as CSM.
Retail is in a new state of disruption. The culprit: COVID-19. As “non-essential” retailers across Europe and North America have been ordered to close their doors to the public, many fear for their existence. Here are some examples of retailers who have temporarily pivoted their business to help combat the crisis.
Christmas: no other holiday puts people into such a panic every year. Although Christmas, unlike Easter, has a fixed date, Christmas always seems to come “all of a sudden”. And this despite the onset of gingerbread sales in September, the first Christmas discounts in October and Wham on repeat from November to January.