big data aifora blog

Collaborative Machine Learning – Success Thanks to Data Sharing

The world’s most successful currency is neither the dollar, nor the euro, nor Bitcoins. It’s data. Every business and almost every interpersonal interaction is based on the exchange of data, figures or numbers. But not all data is equal. To create value, data must first be refined. The Big Data World According to a recent …

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Why artificial intelligence is an opportunity

The reactions are different when we encounter AI in our everyday lives – because we cannot simply reload the game or switch off the computer. AI knows what users want to buy before they have realized it themselves, and thus delivers tailored advertisements via Facebook & Co. Furthermore, product prices are adjusted in real time and our job landscape has changed. A frequent consequence: fear and insecurity.

Preisschwankungen in Echtzeit: Bedroht KI den Einzelhandel?

Real-Time Price Fluctuations: Is AI Threatening Retail?

Real-time pricing using artificial intelligence (AI) has long been the order of the day in e-commerce – after all today’s customer is a bargain hunter who is always looking for the best price. Meanwhile, brick-and-mortar retail is (still) lagging behind. In e-commerce, a fierce price war is raging and there is no end in sight. …

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Happy Birthday aifora! A look back at the first 12 months

12 months. 19 employees. 3 million euros in venture capital funding. And over 10 major retailers on the aifora platform. It’s been an unbelievable first year. Let’s take a look at a few of the highlights: Launching markdown optimisation After countless discussions with retailers to understand their specific needs when it comes to pricing, we …

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aifora Grand Opening

aifora Grand Opening: a celebration of aifora’s successful launch

On November 22nd, we held our “Grand Opening” Event at the Skyloft Düsseldorf. The aim: to connect our existing with our potential clients, share the aifora vision as well as customer success stories and celebrate our successful launch. Retailers from various industries joined us for a series of inspiring speeches and the chance to network …

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aifora on Tour

aifora on tour: a look back at the past few weeks

Lisbon, Berlin, Düsseldorf, Mainhausen. It’s been a whirlwind month for us. From Web Summit to the German Retail Congress, we’ve had a blast showing off our solutions, pitching on stage and networking, networking, networking! Here’s a look back at the past few weeks.   Web Summit, Lisbon Web Summit: the largest technology conference in the …

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Demand Forecasting

Demand Forecasting: How technologies explain the future

IF ONLY I’D KNOWN. Uncertainty and the subjunctive are the biggest enemies of Merchandise Planning: if spring hadn’t been so rainy, the summer collection would surely have captured record sales. If one had known that this season precisely this look would become the style of the stars, one would certainly have jumped onto the trend …

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Improving sizing and fitting through digitalization

Improving sizing and fitting through digitalization

Digitalization projects not only concern customer experience or touchpoint-related activities, but also offer far-reaching possibilities to improve sizing and fitting. Sizing has always been a key topic in the apparel and shoe industry and can create satisfied and recurring customers through a positive shopping experience. Everyone in the industry is aware of the customer’s desire …

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Artificial intelligence in fashion design

Artificial intelligence in fashion design – real creativity or creative catalyst?

A dystopian vision that sounds more like science fiction than reality is that artificial intelligence systems will surpass the intellect of mankind in all its manifestations in the future – thereby making the human unnecessary. In fact, artificial intelligence is already superior to human beings in certain areas: AI systems are successfully used in case …

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Sale

Profit from the bargain hunting of customers!

The statutory regulations on which end-of-season sales used to be based have long been abolished. Nowadays, retailers permanently reduce prices and luminous red sale signs are visible almost year-round in the shop windows of fashion houses. Many retailers advertise reductions on a wide variety of occasions and thus take part in the ongoing price war. …

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