To remain competitive in the dynamic retail market, ADLER launched its “Strategy 2020”. At the core of this strategy: customer-centricity powered by a data-driven business model. One crucial element of this approach is to continuously offer the right merchandise in the right quantity in the right place, at the right time.
NKD was faced with the challenge of optimizing markdowns across multiple sales channels and countries – for thousands of SKUs. As the markdown process typically requires a high level of manual effort and involves a plethora of data, NKD recognized the need for an automated solution based on accurate demand forecasts.