Someone else’s computer: Is cloud computing secure?

We see many retail experts who are afraid of “the cloud”. But in the end, it’s just someone else’s computer. In order to process big amounts of information, we need a well-performing computer system that is robust and resilient.

Corona Virus

How “non-essential” retailers are combatting the Coronavirus

Retail is in a new state of disruption. The culprit: COVID-19. As “non-essential” retailers across Europe and North America have been ordered to close their doors to the public, many fear for their existence. Here are some examples of retailers who have temporarily pivoted their business to help combat the crisis.

Escaping the retail apocalypse

The “for-rent signs” are lined up one after the other – more and more commercial spaces are vacant. Of course, there are still open shops, but they also have signs: the merchandise displays are plastered with sales and discount signs seemingly all year round.

Why artificial intelligence is an opportunity

The reactions are different when we encounter AI in our everyday lives – because we cannot simply reload the game or switch off the computer. AI knows what users want to buy before they have realized it themselves, and thus delivers tailored advertisements via Facebook & Co. Furthermore, product prices are adjusted in real time and our job landscape has changed. A frequent consequence: fear and insecurity.

Improving sizing and fitting through digitalization

Improving sizing and fitting through digitalization

Digitalization projects not only concern customer experience or touchpoint-related activities, but also offer far-reaching possibilities to improve sizing and fitting. Sizing has always been a key topic in the apparel and shoe industry and can create satisfied and recurring customers through a positive shopping experience. Everyone in the industry is aware of the customer’s desire …

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Artificial intelligence in fashion design

Artificial intelligence in fashion design – real creativity or creative catalyst?

A dystopian vision that sounds more like science fiction than reality is that artificial intelligence systems will surpass the intellect of mankind in all its manifestations in the future – thereby making the human unnecessary. In fact, artificial intelligence is already superior to human beings in certain areas: AI systems are successfully used in case …

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Der Preis ist heiß

The price is right

You’ve probably already noticed that prices for online products fluctuate considerably. Amazon alone has an estimated 2.5 to 3 million price changes, every single day! Dynamic price management has been causing a stir for quite some time, and is currently one of the hottest topics in retail: while long since a daily occurrence in online …

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