Markdown Optimization for a Shoe Retailer

Key Facts

  • Shoe retailer
  • 400 stores in 6 countries
  • € 500 mn. revenues

Business Challenge

  • The achieved sales ratio and the turnover were below expectations
  • Manual, error-prone process for markdown management

aifora’s Solution

  • Proof-of-concept to demonstrate the applicability and feasibility of the pricing tool in operational business
  • Complete implementation of the markdown optimization solution
  • Automation of markdown management


  • Increase in sales ratio
  • Increase in revenues through AI-based price adjustments
  • Significant increase in gross profit
  • Optimization of the inventory structure through targeted markdowns and included promotion planning
  • Fast reaction to market conditions through permanently available and up-to-date aifora dashboard

“Markdown optimization was implemented in just 4 weeks, including integration to our SAP systems.”

Felix Finger
Hamm-Reno Group

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