We enable
a sustainable life
through the power
of smart data

What we do

We enable retailers and brands to optimize their prices and inventories across all channels and automate the underlying processes. Using artificial intelligence, the aifora platform forecasts consumer demand per article, location and channel in order to make optimal merchandising decisions. This results in significantly higher efficiency and profitability. Our SaaS solutions are quick and easy to integrate, individually configurable and deliver a positive ROI within a very short time.

Our Management

Thomas Jesewski

Thomas Jesewski

CEO & Co-Founder

David Krings

David Krings

CTO & Co-Founder

Moritz Kuhn

Moritz Kuhn


What drives us


We are honest and we harness the power of diversity.

We treat others as we wish to be treated. We are inclusive and treat people equally regardless of their personality, race, religion, gender, size, age, or country of origin. We are honest, compassionate, and communicate respectfully with others. Respectful communication includes good listening, direct and open feedback and regular praise and acknowledgement. We are open-minded and embracing of new challenges. In so doing, we create an atmosphere of gratitude, which fills our hearts and minds with positive energy.


We are responsible and trustworthy.

We can always count on each other. We meet our customer expectations efficiently and accurately. We are responsible, trustworthy and accountable, always. We strive to be there through thick and thin, rain or shine, delivering on every promise, every time. Thereby we remain loyal and steadfast no matter what.


We are passionate, courageous game-changers

We are passionate, courageous and big thinking. We want to make a difference. Innovation starts at the customer level and through market awareness.Everyone’s insights about customers, competition, and competitive dynamics are valued. We embody an agile culture. Our autonomous, multi-disciplinary teams foster innovative thinking and calculated risk taking. We empower independent decision making to propel ideas forward and to tackle challenges without unnecessary process.

Advisory Board​

Former CEO of Orsay and Betty Barclay with over 30 years retail experience. Digitization enthusiast of the first hour, private equity advisor holding different board positions.

Matthias Klein​


Jörg is an attorney at law and has been active in the VC scene for more than 15 years. He is an ambassador of the initiative Digital Economy of the state North Rhine-Westphalia.

Jörg Binnenbrücker​


Chris is a private equity investor in the European retail, consumer and leisure sectors, with a focus on value creation through operational improvement.

Chris McDermott​

Managing Director, OPCAPITA LLP

Professor and Chair of the Department of Information Systems. Scientific director of the German Research Center for Artificial Intelligence (DFKI).

Prof. Dr. Wolfgang Maass

Director, Deutsches Forschung-zentrum für Künstliche Intelligenz

Wendelin held different management positions in fashion retail and is a startup investor with passion for e-com, tech & artificial intelligence.

Wendelin Wiedeking Jr.

Partner, IWR Invest

Katharina has successfully built a startup in the food industry and invests in companies in the field of retail technologies.

Katharina Staudacher

CEO, Foodloose

A success story that is transforming the retail industry

aifora was founded in February 2018 with the vision of connecting retailers to jointly counterbalance the increasing supremacy of the leading online players. The idea was born out of a successful cooperation between Thomas Jesewski and David Krings – two ambitious entrepreneurs in the fields of retail consulting and data science.  

As they recognized the ongoing struggle retailers face to survive, the two aifora founders set out to change the future of retail with powerful AI-driven solutions. 

Today, we are a growing team of retail, IT and data science experts with a passion for solving complex problems and providing outstanding service to our clients. Our team is diverse and unconventional, but we are united by one common mission and the aifora spirit. Together we have proven that we can enable retailers to significantly optimize their business.

With aifora, retailers are back at eye level with Amazon & Co. through collaborative learning, AI and outstanding solutions.

Thomas Jesewski

We enable retailers to realize their full potential with our data sharing and AI platform. We understand the needs of the retail industry well, because aifora originally came from the industry itself and developed the platform with many years of retail experience in mind.

Thomas Jesewski

CEO & Co-Founder , aifora

David Krings

Retailers are often too busy managing basic processes such as inventory management and pricing. We want to optimize and automate precisely these processes so that retailers can concentrate on the essentials, namely the customer experience. Retailers already have a vast amount of data. The challenge is to analyze this data and draw the right insights to optimally manage prices and inventory. 

David Krings

CTO & Co-Founder , aifora

Do you want to become part of the aifora success story?

Our Investors

Jörg Binnenbrücker

Jörg Binnenbrücker

Managing Partner at

Big online pure players have greatly changed the demands of customers – everything has to be available quickly, everywhere and at the best price. aifora gives retailers a powerful tool to satisfy these expectations quickly and easily.
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aifora expands globally as part of Centric Software®️, the Product Lifecycle Management (PLM), Planning and Pricing solutions market leader.
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